by Charlie Cook
©2007 In Mind Communications, LLC, all rights reserved.

This weekend my wife and I took a trip to Maine to visit various relatives and do some kayaking. On the way up and down I tried to see what I could learn from billboards.

Why do I care about billboards, which I consider a blight on the landscape?

If you have or are planning a web site you should look at billboards too while you drive by at 60+ miles an hour. Ask yourself:

How much of them can you actually read?
Of the few words you can read do you understand the message?
Can you remember the billboard's message ten miles down the road?

The way you read billboards is the same way people read your web site. Ask yourself:

If people read your web site in the same amount of time it takes for you to pass a billboard, (2-3 seconds) do they understand what you do and how you can help them? If not then it's time to rethink your marketing message.
- Charlie Cook

The author, Charlie Cook, helps small business owners and marketing professionals attract more clients, whether you are marketing in print, in person or online. Sign up for the Free Marketing eBook, '7 Steps to get more clients and grow your business', full of practical marketing strategies you can use to increase profits at www.MarketingForSuccess.com